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Goggle Spam Filter - how my mistakes revealed Google's Strategy.



How My Silly Mistake Reveals Part Of Google's Spam Filter For Auto-Generated Sites - And How You Can
Copyright 2005 Richard Adams

If you use content generation software like Traffic
Equalizer, Traffic Ranking or Traffic Hurricane I've got
some essential and urgent news for you.

You see, with the latest Google shake-up it highly likely
that either many of your auto-generated pages "vanished"
from Google's index, or else you haven't been able to get
your new sites listed at all (except perhaps for your
homepage).

My silly mistake will show you exactly *why* this seems to
be, and what you can do to get all your pages listed
successfully.

-------- The Site --------

In January 2005 I launched a brand new site based on the
winning formula of plenty of original content plus a solid
linking structure - a formula I've been tweaking for years
that has got some excellent results - and exactly the sort
of site that Google loves.

I built numerous incoming links from quality sites and
waited for the spiders - with both MSN and Google showing
up within 48 hours of launch and Yahoo arriving a few days
later.

----------- The Problem -----------

Whilst Yahoo and MSN soon started sending my site solid
traffic, Google simply didn't want to know. Ah, "the
sandbox" I thought and simply continued to build quality
incoming links.

All this time Google had been spidering regularly, when
finally in August they clocked up an impressive 199,026
hits to my site.

Finally I'm going in!

Or so I thought.

When it got to October and there was still no sign of my
new site in the listings I set out on a detective hunt to
try and figure out why...

------------ The Solution ------------

With a 10 month-old site that was being regularly spidered
and possessed a Page Rank of 5 it was suggested to me by a
professional search engine optimization expert that it
looked like I was tripping a "spam filter" that was
preventing my pages getting listed but he couldn't figure
out why.

So if it *was* a spam filter, what was triggering it?

An exhaustive search of both the visible pages plus the
HTML code itself revealed one major error - which may or
may not be the cause of the problem...

Whilst each of my META descriptions was different, there
were similarities between them.

They were all based on a standard sentence with the
keywords inserted.

As an example a similar sentence could read "Contains free
articles and resources on the topic of [keyword] together
with a free newsletter".

Then I would just modify it slightly for each page, but
using this general format.

Could this be triggering the filter?

Only one way to find out.

So I sat down and rewrote every META description on my site
making them as variable - in both content and length - as
possible whilst still ensuring my keywords were present in
each.

Then I sat back and waited...

---------- The Result ----------

Google visited again within a few days a within a week of
the changes being made - my site started to show up all
over Google with them sending 91 visitors in the first few
days of diplaying my results.

Please be aware that this was the *only* change I made to
the site - and it resulted in rapid inclusion in the index.

--------- The Moral ---------

No matter how good your site is, and no matter how much
original content your site contains, use the same - even
moderately similar - META descriptions and whilst MSN and
Yahoo won't complain (yet) Google will refuse to play with
you.

This would make sense as content generation software
typically use these "template" descriptions to create the
pages and so this is an easy thing for Google to catch,
even if it excludes a few original, content-rich sites in
the process.

The solution therefore to getting your pages listed is to
rewrite your descriptions as I did to create as much
variety in their content as possible.

-------------- Final Thoughts --------------

Lastly it's worth noting that Neil Shearing's Auto Income
Secrets (http://www.scamfreezone.com/autoincomesecrets/)
suggests a way to use content generation sites with varied
META descriptions; information that should become even more
valuable now that Google is actively avoiding sites that
break this golden rule.


About the Author:

Richard Adams is the founder of Merchant Account Forum, one
of the net's most popular merchant account advice sites.
Click Here Now => http://www.merchantaccountforum.com


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